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Social Media
A Quick Guide to Generational Marketing You aren’t the same as your parents, so it doesn’t make sense to market to you the same way! Generational marketing is important because everyone behaves differently. Keep reading to learn how Baby Boomers, Generation X and Millennials are different. Baby Boomers Born between 1946 and 1964, many digital...
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No matter how hard a business tries, there will be times where their provided service will not meet customer expectations. When these events do occur it is in the firm’s best interests to make amends and improve from the issue. Effective recovery efforts can rectify situations and even turn them into positive experiences. Poor efforts...
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Facebook Isn’t Always the Best Facebook, despite recent competition, remains one of the most important forms of social media today. There are many different platforms though, each with its own niche – meaning Facebook might not necessarily be best suited for you. Without careful attention in your Facebook marketing, you may end up with undesirable...
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Social Media Marketing Social media marketing is often underestimated in importance for small businesses; however, having an online presence is crucial to promote business growth. Currently, not having social media is about as effective as giving a student a typewriter… The student can still complete the assignment but it will be a lot slower and...
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What is A/B Testing? A/B Testing, also referred to as Split Testing, is a technique used to compare 2 variations of information or advertising. Version A would be presented to a one portion of your audience and version B would be presented to a second portion. Combined with statistical analysis you can see which variation...
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