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Digital Marketing
A Quick Guide to Generational Marketing You aren’t the same as your parents, so it doesn’t make sense to market to you the same way! Generational marketing is important because everyone behaves differently. Keep reading to learn how Baby Boomers, Generation X and Millennials are different. Baby Boomers Born between 1946 and 1964, many digital...
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The Power of Customer Reviews Customer reviews can make or break your business, but the idea of dealing with them can be daunting. Research by BrightLocal has shown that 85% of customers will trust online reviews as much as personal recommendations, and positive reviews make 73% of customers trust businesses more! Here are a four...
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No matter how hard a business tries, there will be times where their provided service will not meet customer expectations. When these events do occur it is in the firm’s best interests to make amends and improve from the issue. Effective recovery efforts can rectify situations and even turn them into positive experiences. Poor efforts...
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In the current day, the chances of your business being one-of-a-kind is quite small. With competition left, right and centre it can be hard to attract the attention of consumers. This is where you should focus on your Unique Selling Proposition (USP). Your USP highlights what makes your business different – what you have and...
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Believe it or not a product has a life cycle, just like plants and animals do. In this cycle there are the four stages consisting of: Introduction, Growth, Maturity and Decline. By understanding these stages businesses can get a better idea of when and how to market their products. It also helps in knowing when...
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Websites sit at the core of your online presence as a business. It also is where many consumers will get the first impression of your brand. From making your business more visible to being accessible to your customers 24/7 there are many reasons why having a website is beneficial. When it comes to creating your...
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Leveraging Appeals You can position your customers towards your brand in any way you want, simply by leveraging 3 key modes of persuasion. Ethos (ethical), Pathos (emotional), and Logos (logical) all affect an individual’s mind during decision making. These appeals are combined together into two types: informational and emotional. Informational Appeals Advertisements can often persuade...
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The ‘CAN’ Model Designing your advertising is no easy feat. What is even harder is making sure that it is creative enough to capture an audience’s attention. Luckily, there are a number of models and suggested elements you can follow to try and make the creative process easier. One set of elements is the “CAN”...
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Marketing Strategies A marketing strategy provides direction and goals for a business’ marketing efforts, however creating one is not always easy. To help you along we’ve put together some questions that you should think about, which should give you a good starting platform to work off. Who is your ideal customer? Determining who you are...
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Facebook Isn’t Always the Best Facebook, despite recent competition, remains one of the most important forms of social media today. There are many different platforms though, each with its own niche – meaning Facebook might not necessarily be best suited for you. Without careful attention in your Facebook marketing, you may end up with undesirable...
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