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Business
A Quick Guide to Generational Marketing You aren’t the same as your parents, so it doesn’t make sense to market to you the same way! Generational marketing is important because everyone behaves differently. Keep reading to learn how Baby Boomers, Generation X and Millennials are different. Baby Boomers Born between 1946 and 1964, many digital...
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Brand Damage Control – A Skill You Never Want To Need! One mistake and your business can go up in flames around you – if you’re Samsung quite literally, which lost billions after its phones began to explode. Knowing the ins and outs of brand damage control now could help save your company from bankruptcy...
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No matter how hard a business tries, there will be times where their provided service will not meet customer expectations. When these events do occur it is in the firm’s best interests to make amends and improve from the issue. Effective recovery efforts can rectify situations and even turn them into positive experiences. Poor efforts...
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In the current day, the chances of your business being one-of-a-kind is quite small. With competition left, right and centre it can be hard to attract the attention of consumers. This is where you should focus on your Unique Selling Proposition (USP). Your USP highlights what makes your business different – what you have and...
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What is A/B Testing? A/B Testing, also referred to as Split Testing, is a technique used to compare 2 variations of information or advertising. Version A would be presented to a one portion of your audience and version B would be presented to a second portion. Combined with statistical analysis you can see which variation...
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