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brand
A Quick Guide to Generational Marketing You aren’t the same as your parents, so it doesn’t make sense to market to you the same way! Generational marketing is important because everyone behaves differently. Keep reading to learn how Baby Boomers, Generation X and Millennials are different. Baby Boomers Born between 1946 and 1964, many digital...
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Brand Damage Control – A Skill You Never Want To Need! One mistake and your business can go up in flames around you – if you’re Samsung quite literally, which lost billions after its phones began to explode. Knowing the ins and outs of brand damage control now could help save your company from bankruptcy...
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No matter how hard a business tries, there will be times where their provided service will not meet customer expectations. When these events do occur it is in the firm’s best interests to make amends and improve from the issue. Effective recovery efforts can rectify situations and even turn them into positive experiences. Poor efforts...
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Facebook Isn’t Always the Best Facebook, despite recent competition, remains one of the most important forms of social media today. There are many different platforms though, each with its own niche – meaning Facebook might not necessarily be best suited for you. Without careful attention in your Facebook marketing, you may end up with undesirable...
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