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advertising
A Quick Guide to Generational Marketing You aren’t the same as your parents, so it doesn’t make sense to market to you the same way! Generational marketing is important because everyone behaves differently. Keep reading to learn how Baby Boomers, Generation X and Millennials are different. Baby Boomers Born between 1946 and 1964, many digital...
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In the current day, the chances of your business being one-of-a-kind is quite small. With competition left, right and centre it can be hard to attract the attention of consumers. This is where you should focus on your Unique Selling Proposition (USP). Your USP highlights what makes your business different – what you have and...
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Leveraging Appeals You can position your customers towards your brand in any way you want, simply by leveraging 3 key modes of persuasion. Ethos (ethical), Pathos (emotional), and Logos (logical) all affect an individual’s mind during decision making. These appeals are combined together into two types: informational and emotional. Informational Appeals Advertisements can often persuade...
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The ‘CAN’ Model Designing your advertising is no easy feat. What is even harder is making sure that it is creative enough to capture an audience’s attention. Luckily, there are a number of models and suggested elements you can follow to try and make the creative process easier. One set of elements is the “CAN”...
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