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The Future of Advertising The challenge for old-school advertising is how to remain relevant in an increasingly digital, dynamic, and ever-changing world? The answer is ‘big data’ and algorithms, with over 40% of the world’s population connected to the internet, there has never been a more important time to penetrate digital markets. Big Data With...
Hold down your smartphone’s home button, wait and say hello, it might just say hello back. The voice assistant is increasingly being integrated into products, but where did it come from and what can it do? The Development of the Voice Assistant Before Apple’s Siri, Google Assistant and Amazon’s Alexa we interacted with computers using...
What is A/B Testing? A/B Testing, also referred to as Split Testing, is a technique used to compare 2 variations of information or advertising. Version A would be presented to a one portion of your audience and version B would be presented to a second portion. Combined with statistical analysis you can see which variation...
The Roadster 2 Tesla has done it once again with their latest addition to their remarkable fleet of electric cars, the Roadster 2. Elon Musk, Tesla’s CEO has been teasing the production of a new Roadster since all the way back in 2011. After a long wait it has finally arrived. But what makes it so...
Corporate Social Responsibility Corporate social responsibility relates to the voluntary efforts a company makes to address ethical, social and environmental impacts, usually relating to their operations or their stakeholders values. Also known as “corporate citizenship”, corporate social responsibility actions are self regulated and work towards improving society. Why it is Important Today’s society is very...
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