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Have you ever wished you had a better phone battery? Modern batteries only last one or two days, but the batteries powering the future may change that! Recent research has uncovered batteries which could last months on a single charge or fully charge in seconds. Here are two of the many technologies that may change...
Consumer Psyche: The $10 Avocado What are you thinking about right now? What would it take to make you buy an avocado? Would you buy it for $10? Leveraging your understanding of the consumer mind will enable you to drive sales and ensure the success of your business. Consumer psychology is a large field with...
Dubbed the next industrial revolution by some, the rise of the 3D printer may change the world. Combined with other robot technologies the need for common industrial jobs such as welding may soon disappear. In recent years 3D printers have evolved from highly expensive commercial tools to become more and more readily available to the...
The ‘CAN’ Model Designing your advertising is no easy feat. What is even harder is making sure that it is creative enough to capture an audience’s attention. Luckily, there are a number of models and suggested elements you can follow to try and make the creative process easier. One set of elements is the “CAN”...
What’s Your Brand Name? Your brand name is one of the most important parts of your business and should be carefully selected. It will be present on every single piece of marketing you ever publish – your name, front and centre so there’s strong incentive to make the right decision! Whether you are re-branding your...
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