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Email Marketing is Here to Stay! For nearly 50 years emailing has been a trademark of the internet and it is still going strong today. Now, after years of fake Nigerian princes and long lost relatives contacting us for money, is email still important? Email marketing is a proven tool that any business owner should...
What colour is your business logo? How does it convey your brand? There are many theories around how colours affect consumers, despite limited scientific evidence. Many businesses from small to large leverage some basic guidelines around the use of colours to maximise their effectiveness. Colour Psychology Colour can change consumer moods and attitudes therefore making...
Believe it or not a product has a life cycle, just like plants and animals do. In this cycle there are the four stages consisting of: Introduction, Growth, Maturity and Decline. By understanding these stages businesses can get a better idea of when and how to market their products. It also helps in knowing when...
Websites sit at the core of your online presence as a business. It also is where many consumers will get the first impression of your brand. From making your business more visible to being accessible to your customers 24/7 there are many reasons why having a website is beneficial. When it comes to creating your...
Leveraging Appeals You can position your customers towards your brand in any way you want, simply by leveraging 3 key modes of persuasion. Ethos (ethical), Pathos (emotional), and Logos (logical) all affect an individual’s mind during decision making. These appeals are combined together into two types: informational and emotional. Informational Appeals Advertisements can often persuade...
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