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Transform Your Brand
A Quick Guide to Generational Marketing You aren’t the same as your parents, so it doesn’t make sense to market to you the same way! Generational marketing is important because everyone behaves differently. Keep reading to learn how Baby Boomers, Generation X and Millennials are different. Baby Boomers Born between 1946 and 1964, many digital...
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Brand Damage Control – A Skill You Never Want To Need! One mistake and your business can go up in flames around you – if you’re Samsung quite literally, which lost billions after its phones began to explode. Knowing the ins and outs of brand damage control now could help save your company from bankruptcy...
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The Power of Customer Reviews Customer reviews can make or break your business, but the idea of dealing with them can be daunting. Research by BrightLocal has shown that 85% of customers will trust online reviews as much as personal recommendations, and positive reviews make 73% of customers trust businesses more! Here are a four...
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No matter how hard a business tries, there will be times where their provided service will not meet customer expectations. When these events do occur it is in the firm’s best interests to make amends and improve from the issue. Effective recovery efforts can rectify situations and even turn them into positive experiences. Poor efforts...
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In the current day, the chances of your business being one-of-a-kind is quite small. With competition left, right and centre it can be hard to attract the attention of consumers. This is where you should focus on your Unique Selling Proposition (USP). Your USP highlights what makes your business different – what you have and...
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Email Marketing is Here to Stay! For nearly 50 years emailing has been a trademark of the internet and it is still going strong today. Now, after years of fake Nigerian princes and long lost relatives contacting us for money, is email still important? Email marketing is a proven tool that any business owner should...
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What colour is your business logo? How does it convey your brand? There are many theories around how colours affect consumers, despite limited scientific evidence. Many businesses from small to large leverage some basic guidelines around the use of colours to maximise their effectiveness. Colour Psychology Colour can change consumer moods and attitudes therefore making...
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Believe it or not a product has a life cycle, just like plants and animals do. In this cycle there are the four stages consisting of: Introduction, Growth, Maturity and Decline. By understanding these stages businesses can get a better idea of when and how to market their products. It also helps in knowing when...
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Websites sit at the core of your online presence as a business. It also is where many consumers will get the first impression of your brand. From making your business more visible to being accessible to your customers 24/7 there are many reasons why having a website is beneficial. When it comes to creating your...
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Leveraging Appeals You can position your customers towards your brand in any way you want, simply by leveraging 3 key modes of persuasion. Ethos (ethical), Pathos (emotional), and Logos (logical) all affect an individual’s mind during decision making. These appeals are combined together into two types: informational and emotional. Informational Appeals Advertisements can often persuade...
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