By

Arcitech Cassie
No matter how hard a business tries, there will be times where their provided service will not meet customer expectations. When these events do occur it is in the firm’s best interests to make amends and improve from the issue. Effective recovery efforts can rectify situations and even turn them into positive experiences. Poor efforts...
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In the current day, the chances of your business being one-of-a-kind is quite small. With competition left, right and centre it can be hard to attract the attention of consumers. This is where you should focus on your Unique Selling Proposition (USP). Your USP highlights what makes your business different – what you have and...
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Believe it or not a product has a life cycle, just like plants and animals do. In this cycle there are the four stages consisting of: Introduction, Growth, Maturity and Decline. By understanding these stages businesses can get a better idea of when and how to market their products. It also helps in knowing when...
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Websites sit at the core of your online presence as a business. It also is where many consumers will get the first impression of your brand. From making your business more visible to being accessible to your customers 24/7 there are many reasons why having a website is beneficial. When it comes to creating your...
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Leveraging Appeals You can position your customers towards your brand in any way you want, simply by leveraging 3 key modes of persuasion. Ethos (ethical), Pathos (emotional), and Logos (logical) all affect an individual’s mind during decision making. These appeals are combined together into two types: informational and emotional. Informational Appeals Advertisements can often persuade...
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The ‘CAN’ Model Designing your advertising is no easy feat. What is even harder is making sure that it is creative enough to capture an audience’s attention. Luckily, there are a number of models and suggested elements you can follow to try and make the creative process easier. One set of elements is the “CAN”...
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Marketing Strategies A marketing strategy provides direction and goals for a business’ marketing efforts, however creating one is not always easy. To help you along we’ve put together some questions that you should think about, which should give you a good starting platform to work off. Who is your ideal customer? Determining who you are...
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Endorsers An endorser is a person who is involved with the advertising of a product or service. They align themselves with whatever you are promoting by saying they use and prefer the services offered by your brand. There are two main categories of endorsers: celebrity endorsers (also known as influencers) and typical-person endorsers. Typical Person...
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What is Customer Loyalty? Getting the attention of an audience and turning them into customers are two very important goals to the success of any business. There is, however, a third goal that you should be focusing upon as well: retaining customers. This is most often achieved through creating customer loyalty to your brand. Loyal...
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Social Media Social media communities have grown vastly within the last few years. This created a great space for businesses to connect to consumers. With the increase of businesses adopting social media into their marketing strategies, it has become more apparent of what does and does not work.     Correct Platform Though often grouped...
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