By

Arcitech Broderick
A Quick Guide to Generational Marketing You aren’t the same as your parents, so it doesn’t make sense to market to you the same way! Generational marketing is important because everyone behaves differently. Keep reading to learn how Baby Boomers, Generation X and Millennials are different. Baby Boomers Born between 1946 and 1964, many digital...
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Brand Damage Control – A Skill You Never Want To Need! One mistake and your business can go up in flames around you – if you’re Samsung quite literally, which lost billions after its phones began to explode. Knowing the ins and outs of brand damage control now could help save your company from bankruptcy...
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The Power of Customer Reviews Customer reviews can make or break your business, but the idea of dealing with them can be daunting. Research by BrightLocal has shown that 85% of customers will trust online reviews as much as personal recommendations, and positive reviews make 73% of customers trust businesses more! Here are a four...
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Email Marketing is Here to Stay! For nearly 50 years emailing has been a trademark of the internet and it is still going strong today. Now, after years of fake Nigerian princes and long lost relatives contacting us for money, is email still important? Email marketing is a proven tool that any business owner should...
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What colour is your business logo? How does it convey your brand? There are many theories around how colours affect consumers, despite limited scientific evidence. Many businesses from small to large leverage some basic guidelines around the use of colours to maximise their effectiveness. Colour Psychology Colour can change consumer moods and attitudes therefore making...
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Have you ever wished you had a better phone battery? Modern batteries only last one or two days, but the batteries powering the future may change that! Recent research has uncovered batteries which could last months on a single charge or fully charge in seconds. Here are two of the many technologies that may change...
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Consumer Psyche: The $10 Avocado What are you thinking about right now? What would it take to make you buy an avocado? Would you buy it for $10? Leveraging your understanding of the consumer mind will enable you to drive sales and ensure the success of your business. Consumer psychology is a large field with...
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Dubbed the next industrial revolution by some, the rise of the 3D printer may change the world. Combined with other robot technologies the need for common industrial jobs such as welding may soon disappear. In recent years 3D printers have evolved from highly expensive commercial tools to become more and more readily available to the...
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What’s Your Brand Name? Your brand name is one of the most important parts of your business and should be carefully selected. It will be present on every single piece of marketing you ever publish – your name, front and centre so there’s strong incentive to make the right decision! Whether you are re-branding your...
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Facebook Isn’t Always the Best Facebook, despite recent competition, remains one of the most important forms of social media today. There are many different platforms though, each with its own niche – meaning Facebook might not necessarily be best suited for you. Without careful attention in your Facebook marketing, you may end up with undesirable...
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