Day

January 12, 2018
Why a Blog? In today’s competitive market running a blog gives your business the opportunity to stand out from the crowd. As more businesses transition to digital platforms this will only become more important. 73% of all digital content marketing is done through blogging. Frequent blogging is a relatively easy marketing strategy, especially in comparison...
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What is SEO Blogging If you’ve visited our Search Engine Optimisation page, you’ll know exactly how important SEO is for your website. Blogging is just as vital for generating more traffic. In fact, many sources suggest blogging attributes to traffic more than any other factor, so it makes sense to combine the two into SEO blogging....
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Social Media Marketing Social media marketing is often underestimated in importance for small businesses; however, having an online presence is crucial to promote business growth. Currently, not having social media is about as effective as giving a student a typewriter… The student can still complete the assignment but it will be a lot slower and...
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The Future of Advertising The challenge for old-school advertising is how to remain relevant in an increasingly digital, dynamic, and ever-changing world? The answer is ‘big data’ and algorithms, with over 40% of the world’s population connected to the internet, there has never been a more important time to penetrate digital markets. Big Data With...
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Hold down your smartphone’s home button, wait and say hello, it might just say hello back. The voice assistant is increasingly being integrated into products, but where did it come from and what can it do? The Development of the Voice Assistant Before Apple’s Siri, Google Assistant and Amazon’s Alexa we interacted with computers using...
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What is A/B Testing? A/B Testing, also referred to as Split Testing, is a technique used to compare 2 variations of information or advertising. Version A would be presented to a one portion of your audience and version B would be presented to a second portion. Combined with statistical analysis you can see which variation...
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The Roadster 2 Tesla has done it once again with their latest addition to their remarkable fleet of electric cars, the Roadster 2. Elon Musk, Tesla’s CEO has been teasing the production of a new Roadster since all the way back in 2011. After a long wait it has finally arrived. But what makes it so...
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Corporate Social Responsibility Corporate social responsibility relates to the voluntary efforts a company makes to address ethical, social and environmental impacts, usually relating to their operations or their stakeholders values. Also known as “corporate citizenship”, corporate social responsibility actions are self regulated and work towards improving society. Why it is Important Today’s society is very...
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Disclaimer: The information provided in the following article is for informational purposes only. It should not be considered legal or financial advice nor does it reflect the views of Arcitech Pty Ltd. 2017 has been a monumental year for cryptocurrencies. Their skyrocketing value has edged them closer towards a trillion-dollar market cap and has seen the emergence of...
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